Business model
Investors do not invest in ideas
In early 2020, Techcrunch published a story wherein it made known the announcement by Stribe, that it had raised $600 million to invest in product development, global expansion and strategic initiatives. On the expansion front, Stripe wanted to move into more geographies. As part of that geographic expansion, it announced the acquisition of Paystack, a…
Customer vs. User: understanding the relationship
Two things all companies have in common are customers and users. Two things successful businesses and startups have in common are a lot of customers and a lot of users. Yes, two things. Understanding the difference and dynamic between customers and users is important to the success of your startup because your marketing and sales…
