Customer vs. User: understanding the relationship
Two things all companies have in common are customers and users. Two things successful businesses and startups have in common are a lot of customers and a lot of users. Yes, two things. Understanding the difference and dynamic between customers and users is important to the success of your startup because your marketing and sales […]
You have a “great” idea! Now what?
For first-time entrepreneurs in Africa, finding what to do next after you get a “great” idea is not a clear path. You can research on the internet, or ask people you know to see what actions to take. There are thousands of people giving advice on how to go about transforming your idea into a […]